DVD’s aren’t just for movies. They can also be a powerful promotional tool for your business. If you’re not using DVD’s to market your business, you’re missing out on an effective sales tactic—one that gets attention and makes your business stand out. Here are six ways you can promote your business via DVD.
Send them in the mail. Instead of sending your prospects a sales letter to read, why not send them a promotional DVD they can watch? Prospects are less likely to throw away a disc than a piece of paper; it’s perceived as more valuable and less disposable. For best results, send your DVD to a highly targeted list of people who are very likely to be interested in your product; these people are more likely to take the time to watch.
Use them as business cards. A conventional business card can only tell your prospects so much. Tell them more about you with a business-card-sized disc they can play in their computer’s DVD player. These discs have room for a short video commercial about your company, and are small and compact enough to be given out as business cards. With a card like this, you’ll definitely stand out.
Give them out at conferences. Attending a conference? Make a short DVD presentation and give it out to people you meet. Your DVD could contain an entertaining commercial for your business, or it could contain educational material that helps prospects solve a common problem related to your industry. An educational DVD is often a good choice at conferences, because it gives people you meet something of value. If word gets around, you may find people lining up to get your DVD.
Use them for trade show presentations. The hard sell is becoming less common at trade shows. Today, many businesses are creating soft-sell “environments” at their booths, relying heavily on multimedia to draw crowds and promote products. Record a company commercial or demonstration on DVD that you can play to visitors at your next trade show.
Give them away online. If you want people to visit your website, you have to give them a reason to come. Offer your promotional or educational DVD free online. If you promote it well, this will bring traffic. If you require visitors to leave an email address if they want the DVD, it will also allow you to collect a list of addresses from hot prospects you can market to.
Offer them in direct mail packages. Create an informational DVD and promote it using a conventional direct mail sales letter. At the end of the letter, encourage prospects to contact your company by offering a free DVD if they send in the reply card.
Give them as a free gift with purchase. Encourage prospects to buy from you by offering your DVD as a free gift after they make a purchase. This can be done in a traditional sales letter, or you can encourage prospects to buy through your website by making it available only online.
Use them for long-distance sales presentations. With the price of airline tickets today, it can be expensive to travel across the country to make sales presentations. But that doesn’t mean you should rule out possible clients and customers in far-flung locations. Instead of jumping on a plane, record your sales presentation on a DVD and send it to prospects in other states. This allows you to extend your business’s reach—and land clients no matter their geographic location.
Use them to reward loyal customers. Make an informational DVD that contains valuable content—perhaps one you’d ordinarily sell online—and offer it free to customers who buy from you repeatedly, valued clients, and customers who bring you referrals. Give them as gifts to your most valued customers at holidays.
There are many ways to use DVD’s to market your business. Create a funny commercial that will create buzz at conferences and trade shows; record a sales presentation you can send to faraway prospects; or create an educational DVD that offers information valuable to your prospects. Give them out online and in person; offer them as free gifts with purchases; and send them through the mail. No matter how you market your business, DVD’s are an effective promotional tool.